It's The Money Stupid
I see that the biggest ever Olympic Store has opened, in a shopping centre in Athens. It has around 700 square metres of selling space.
This is enough space to contain all the trivia, trinkets and associated bits and pieces that go to make the modern day Olympics what it is today; a massive marketing exercise in brand and product placement.
But don't forget, in spite of the massive commercialisation, the Games are still about sport and competition between "amateurs".
Yeah right!
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