London, which is hosting the 2012 Olympic Games, is working with environmental groups WWF and BioRegional on the concept of "One Planet Olympics".
The theory being that global consumption, and pollution levels, need to be brought back within the Earth's ability to absorb the demands humans place upon it.
David Stubbs, head of environment for the London 2012 team, hopes that the idea will help people make the link between sport and the environment.
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"We decided that we needed something that gave us a vision to our proposals. We felt One Planet Olympics encapsulated a lot of the values of the Olympic movement and global environmental concerns".
Paul King, WWF's director of One Planet Living, said:
"If everyone around the world was polluting and consuming natural resources at the same rate we are in the UK, we would need three planets to support us".
Quite how these objectives will be achieved, given the fact that the Olympics is based purely on money, marketing and consumerism is difficult to see.
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