The Olympics
Money Well Spent?
Lloyds TSB Marketing Director, Nigel Gilbert, has been defending Lloyds decision to spend an estimated £50M to £80M on sponsoring the London 2012 Olympics.
The critics note that the 2012 Olympics is a "clean" event, whereby there will be no corporate branding at any of the venues.
Gilbert is adamant:
"
Make no mistake: we will make money out of this ."
He also noted that Lloyds wanted others to profit as well, and then rather over exuberantly stated that Lloyds sees its sponsorship as its duty to the nation.
LOCOG (the organisers of the games) commercial director, Chris Townsend, last week had to deny suggestions that the Olympics could become a marketing disaster on the scale of the Millennium Dome.
However, the auguries do not look good.
Labels: 2012 , Lloyds , LOCOG , london olympics
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The 2004 Olympics in Athens generated considerable public interest around the world; more so than any previous Olympics.
The cost overruns, the delays in construction, the doping scandals and the security arrangements caused considerable controversy.
"The Olympics" provides up to date news, information and stories about the events in and around the Olympics from 2004 to the present day.
The Olympics can also be accessed via the following domain names:
www.olympicsweblog.com www.olympicsdiary.com www.theolympics2004.com www.theolympics2004.co.uk www.thesummerolympics.co.uk www.thelondonolympics2012.tv www.0lympics.co.uk www.0lympics.net www.0lympics.org www.OLYMPIC5.com www.OLYMPIC5.co.uk www.o1ympics.com www.theolympics2008.co.uk www.thebeijingolympics.co.uk www.thebeijingolympics2008.com
To view The Olympics site resources, please got to site resources
Links to the National Olympic Committees can be viewed here
Don't forget to pop into www.theolympicswarehouse.com
In the Olympic Games 2000 there were 301 gold medals, 299 silver medals and 328 bronze medals awarded. A total of 928 medals in all. To see
which countries won these, please visit Olympic Medals Awarded in 2000
To view the photo gallery of the Olympics 2004, please visit The Olympics Photo Gallery 2004
Disclaimer : This web site is not affiliated with or funded by the International Olympic Committee (IOC), the United States Olympic Committee (USOC) or the National Olympic Committee (NOC) of any country.
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