The old saying "there's no such thing as bad publicity" might at least provide a modicum of comfort to NBC, but probably not much.
NBC the US TV channel has featured widely in the news, as a result of the ratings failure of its Winter Olympics coverage.
Turin viewers averaged 20.2 million, compared to Salt lake City which scored 31.9 million viewers.
Maybe people are just becoming bored with the whole money driven spectacle?
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